About the project
An innovative job-matching platform designed to personalize and simplify the hiring process for both talent and employers.
Specialists can create detailed profiles and respond to relevant job openings with ease, while companies can post vacancies and access smart tools to efficiently search for and connect with the right candidates. It’s a seamless, user-centered experience that turns job hunting and hiring into a faster, smarter, and more effective journey.
Problem statement
Design process
Competitors Analysis
In this project, I conducted a comprehensive analysis of three leading Ukrainian job search websites, with the aim of identifying key success factors and areas for potential improvement in design and functionality.
User Interview
I personally conducted 5 in-depth interviews with relevant respondents to understand their needs and experiences. My goal was to deeply immerse myself in their experiences and identify key insights that could impact the service. After conducting the interviews, I transcribed the data myself and analyzed it, dividing it into logical categories.
I highlighted important quotes in green, yellow, and red colors respectively to identify positive, neutral, and negative experiences. This step helped me visually represent the emotional impact of the respondents' experiences and more easily identify areas for improvement.
User Persona
Based on the analysis of the in-depth interviews, I developed several personas – detailed archetypes of users that reflect the diversity of our target audience. This stage was crucial for identifying the key needs, desires, and issues our users face. Each persona includes information on demographic characteristics, behavioral traits, goals and motivations, as well as challenges and barriers they encounter.
Customer journey map
Creating a Customer Journey Map, I gained a much better understanding of how they use our product. This helped me see where we can improve our service. I identified those moments that are truly important for our clients and affect how satisfied and loyal they are to our brand.
Survey
I gathered even more information about user experience by conducting a survey among 35 people. This gave me the opportunity to obtain direct feedback from real users of job search websites in Ukraine. The survey results proved to be very valuable. They not only confirmed some of my previous hypotheses but also revealed new directions for improvement.
Information Architecture
